Why Market Development as a Service?

Educate Buyers. Develop Markets. Generate Demand

Cost effective market development service
Highly scalable market development service
On demand market development service
Educated leads via market development service

Why Microlearning Based Market Development?

Nine Reasons for Microlearning Based Market Development

  • Create Demand

    You want to develop US and global markets and create demand.

  • Educate Markets

    You need to inform and educate your marketplace at scale.

  • Customer Acquisition

    You want to lower the cost and time of customer acquisitions.

  • Sell Complicated Products

    You have a complicated or elaborate product or service to sell.

  • Cover Large Territory

    You have a large territory for selling with insufficient salespersons.

  • Secure Educated Leads

    You need sales leads and filtered prospects based on buying interest.

  • Support Sales Team

    You want to support your sales team and reduce their frustration.

  • Institutional Knowledge

    You want to hedge against your top salespersons leaving the team.

  • Build Company Image

    Build a brand name, image, and reputation for the company and products.

Stop Selling. Start Educating.

Use Digital Market Development Technology

  • 1. Business Powered Learning

    We help educate your corporate buyers and customers digitally, on your new business models, innovations, and disruptions happening as a result of your transformative products, platforms, and services through advanced microlearning.

  • 2. Advanced Microlearning Tech

    We work with you to create, host, and target, value-driven, industry to industry, microlearning programs powered by your business knowledge, experience, and expertise on our sophisticated microlearning delivery platform.

  • 3. Influence Based Growth

    We help you create awareness, trust, influence, champions, and a community of interest for your target corporate buyers, 24 x 7, at scale, affordably to help you win the hearts and minds of your business buyer ecosystem to win more business.

Do Buyers Hate Sellers?

In today’s sales world, the sellers and buyers play a cat and mouse game. The sellers push online ads, users block them. Sellers place TV ads, viewers skip them. Sellers send marketing emails; receivers move them to junk folders. Sellers make sales phone calls, receivers hang upon them. You get the point. But the important question is WHY? 

In a buyer-seller relationship, the buyer is in full control, yet even today, most corporate sales programs are developed by sellers for sellers, are unimaginative, interruptive, and frankly unwelcome by buyers. 

It is increasingly difficult to secure face to face corporate sales meetings these days. And when you meet your prospect with much difficulty, 9 out of 10 sales calls will be a total waste of time. According to Forrester, anywhere from 66-90% of a customer’s journey is self-directed. Which means mostly the buyers find you the seller! Selling as we know is dying. Are you ready for what is ahead?

What Do Buyers Want?

Buyers want sellers to stop constantly nagging, harassing, and interrupting them. Instead, they want sellers to focus on delivering “value,” even before selling! They want to learn about new innovations, transformations, and business models in their industry and marketplace. They want this knowledge in a non-sales, neutral format, 24X7, on-demand, and free. 

These are not cheap webinars designed to capture email addresses to spam the buyers later, nor are these the typical two minutes sales pitches on sellers’ websites. There is a lot of free “sales” information available on the Internet. But what about quality knowledge for free through a third-party? That is completely missing for the buyers.

What Do Sellers Want?

Sellers want to sell more with reduced sales cost to make more revenues and profits! What the seller really needs is to increase the capacity, capability, efficiency, and effectiveness of their sales ecosystem. While many have managed to automate marketing with CRM and other systems, making sales calls, the most important sales function is still a manual activity. This is a major bottleneck. 

Today’s products and services are complex, requiring qualified technical sales teams. These don’t come cheap nor are they readily available. This leads to a shortage of salespersons, territory coverage, and lowering of quality and consistency of sales pitches - which the buyers, anyway hate as they are sales focused. So, what is the solution? 

The Win-Win Solution

The only way to achieve what both buyers and sellers want is to ensure that the buyers take the initiative on their own to learn about the seller and contact them — because the buyers want to and not because they are forced to! It is time to embrace permission based microlearning technology and automation and digitize the entire sales pitch process and deliver it in a way that corporate buyers want to actively engage with. 

We have developed such a market development and demand generation program which includes proven methodology, tools, techniques, and a technology platform to do this. Together, we will precision target and educate your corporate buyers digitally, on your new business models, innovations, and disruptions happening as a result of your transformative products, platforms, and services, free of charge to the buyers.

Our Proposal to You!

We will help you create awareness, trust, influence, champions, and a community of interest for your target corporate buyers, 24 x 7, at scale, affordably to help you win the hearts and minds of your business buyer ecosystem to win more business through microlearning. Join our free Market Development Program (below) to learn more. 

Also, if you like what we are doing, please share this page on your social media accounts and invite your business colleagues to join our free program.

Thank you and all the best,

Market Development as a Service
Learn More for Free

Join the Innovative Program for Disruptive Startups, High-Growth Companies, and Smart Governments.

Market Development as a Service
Program Curriculum

Learn the Formula to Win More Business

  • 1

    Introduction to the Program

    • Paradigm Shift in Selling

    • Intro to the Program Instructor

  • 2

    Living in the Fantasy World

    • Come, Sell to Me

  • 3

    Critical Sales Statistics

    • Must Know Sales Stats

  • 4

    Why is Selling Difficult?

    • Why is Selling Difficult

  • 5

    Disrupting the Sales Process?

    • Digitization of Business Development

  • 6

    The Process of Influencing

    • We Want You to Stop Selling!

    • What is Market Development?

    • Steps in Influencing Buyers?

  • 7

    Digital Microlearning is Key

    • What is Digital Microlearning?

    • Why Market Development as a Service

  • 8

    The Winning Formula

    • Creating a Win-Win

    • Market Development Program

  • 9

    Demo and Resources

    • Congrats on Completing the Program

    • ScaleUP USA Demo and Resources

Nitin Pradhan
Former Federal CIO

Program Executive

Nitin Pradhan has 25+ years of experience in delivering results-focused innovation, transformation, and business expansion for organizations. Nitin is currently the CEO of Launch Dream and the Managing Partner of GOVonomy. Launch Dream is a business growth accelerator for the US and international firms. GOVonomy is an "Innovation as a Service" for government and government contractors. He recently co-founded a social enterprise initiative called ScaleUP USA to help American and global small businesses accelerate growth and reduce their failure rate. Nitin is also on the external advisory board of Accenture; a mentor at Mach 37, the premium cybersecurity accelerator in Washington DC, USA as well as Z Nation Labs, an accelerator in Mumbai, India.


Nitin was a first-term Obama administration appointee and the award-winning, nationally recognized federal CIO for the US Department of Transportation (US DOT) where he provided IT leadership, vision, strategy, policy, and oversight for US DOT’s more than $3.5 billion annual IT investment portfolio and for over 3,000 IT employees, 10,000 contractors, and over 200 major transportation systems -- the 6th largest in the federal government.


Earlier, Nitin was the IT Executive at the Fairfax County Public Schools (FCPS), the 10th largest school district in the USA. Nitin has also been the Managing Director of the prestigious Virginia’s Center for Innovative Technology (CIT), which is focused on technology-based economic development, and the CEO of a wireless startup, TechContinuum.

Nitin is a keynote speaker, board member, and an author at major business-technology organizations and publications.


Nitin's key areas of expertise are in business leadership, business strategy, business growth, market development, sales development, business development, business collaborations, emerging technologies, innovation, transformation, startups, venture capital, change management, and US federal government.


Nitin has a BS in engineering, MBA in marketing, and MS in accounting.

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