Industry Powered Learning

“The best marketing doesn’t feel like marketing.”
— Tom Fishburne

What is Industry Powered Learning?

Industry Powered Learning is a industry-led "masterprogram" developed in partnership with ScaleUP USA on its, neutral, microlearning-based, purpose-built platform to inform and educate buyers in governments, corporations, and startups on new technologies, business models, and disruptive innovations happening as a result of our industry partner’s transformative products and services. For more information about this program review the program description below and then send a formal inquiry through the Contact Us link in the footer.

  • New Technologies

    Learn new productive techniques that offer significant improvements in terms of increased output or savings in costs over the established technology.

  • New Business Models

    Learn new designs or processes for the successful operation of a business for increasing revenues, customer base, and product or service offerings.

  • Disruptive Innovations

    Learn new transformative processes of transforming an idea or invention into a good or service that creates substantially more value or for which customers will pay more.

Why Build Your Masterprogram?

Educate Buyers. Develop Markets. Generate Demand. Create Communities.

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Stop Selling. Start Educating.

Industry Powered Learning Masterprogram Makes Self-Directed Buying Possible

  • 1. Business Powered Learning

    We help educate your government and corporate buyers and customers digitally, on your new business models, innovations, and disruptions happening as a result of your transformative products, platforms, and services through advanced microlearning.

  • 2. Advanced Microlearning Tech

    We work with you to create, host, and target, value-driven, industry-to-government, microlearning programs powered by your business knowledge, experience, and expertise on our sophisticated microlearning delivery platform.

  • 3. Influence Based Growth

    We help you create awareness, trust, influence, champions, and a community of interest for your target corporate buyers, 24 x 7, 365 days, at scale, affordably to help you win the hearts and minds of your buyer ecosystem to win more business.

“Winning isn’t everything, it’s the only thing” — Vince Lombardi.

Read the Medium Article "Top 4 Trends in Market Development to Watch as per Industry Insiders!"
Industry Powered Learning

Nine Reasons to Build a Masterprogram

“Change before you have to.” — Jack Welch

  • Create Demand

    You want to develop US and global markets and create demand.

  • Educate Markets

    You need to inform and educate your marketplace at scale.

  • Customer Acquisition

    You want to lower the cost and time of customer acquisitions.

  • Sell Complicated Products

    You have a complicated or elaborate product or service to sell.

  • Cover Large Territory

    You have a large territory for selling with insufficient salespersons.

  • Secure Educated Leads

    You need sales leads and filtered prospects based on buying interest.

  • Support Sales Team

    You want to support your sales team and reduce their frustration.

  • Institutional Knowledge

    You want to hedge against your top salespersons leaving the team.

  • Reduce Sales Costs

    You want to increase revenues while reducing pre-sales and post-sales costs.

“Strategy is a commodity, execution is an art.” — Peter Drucker

(Mockup) Industry Powered Learning Site

Learn from the Leader! Review the (Mockup) Industry Powered Learning Site.
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Why Work with Scaleup USA?

“Change is inevitable. Growth is optional.” — John Mazwell

  • Purpose Built

    We purpose-built the program and platform for industry powered learning delivery.

  • Buyer Education

    We help create the right buying and implementation environment for clients.

  • Complete Guidance

    We provide advice and guidance to the clients on creating curriculum and videos.

  • Partner Ecosystem

    We help clients grow their distributor, reseller, and integrator ecosystem.

  • Accelerators and Startups

    We help clients build startup accelerator programs utilizing their products.

  • Online Community

    We help clients build a neutral, educational, online community on our platform.

  • Landing Page

    We build and host the landing page on our neutral, educational platform.

  • Video Delivery

    We host and deliver the client’s video-based program in the US and globally.

  • Innovative Marketing

    We advise the client on best practices to innovatively market the program.


You Asked. We Answered.

  • What is the Industry Powered Learning Program

    The Industry Powered Learning program is an individualized, sophisticated educational program hosted on our site with its own landing page and educational video curriculum targeting buyers, contractors, partners, current and future employees, and preliminary customer training.

    This program typically requires an investment of $60K per year plus a 5% revenue share it has the potential to make substantial returns if designed and executed properly by the customer. For more information about this program visit the program description page and then send a formal inquiry through the Contact Us link below in the footer.

  • Who develops the company videos for the program?

    Since we want authentic educational videos developed by experts with experience in the field we encourage the company videos for the Federal Marketplace and the Industry Powered Learning to be developed in-house in the company using local company expertise. Flashy, marketing-type videos do not generally generate the kind of response customers typically seek from government buyers! Scaleup USA is available to provide guidance on the content and curriculum for such videos.

  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.

Nitin Pradhan | Masterprogram Director

- Founder and CEO ScaleUP USA Accelerator
- Ex-Obama Appointee and Federal CIO

Nitin Pradhan has 25+ years of experience in delivering results-focused innovation, transformation, and business expansion for organizations including local, state, and federal government as well as Silicon valley high growth companies. Nitin is the CEO of Launch Dream and was the Managing Partner of GOVonomy. GOVonomy was a "Transformation as a Service" for government and government contractors. GOVonomy was recently acquired in 2021.

Launch Dream has a business growth accelerator called ScaleUP USA for the US and international firms. Nitin's "buyer-centric selling" based expertise led him to create the Industry Powered Learning Masterprogram on ScaleUP USA. Nitin was also on the external advisory board of Accenture; a mentor at Mach 37, the premium cybersecurity accelerator in Washington DC, USA as well as Z Nation Labs, an accelerator in Mumbai, India.


Nitin was a first-term Obama administration appointee and the award-winning, nationally recognized federal CIO for the US Department of Transportation (US DOT) where he provided IT leadership, vision, strategy, policy, and oversight for US DOT’s more than $3.5 billion annual IT investment portfolio and for over 3,000 IT employees, 10,000 contractors, and over 200 major transportation systems -- the 6th largest in the federal government.


Earlier, Nitin was the IT Executive at Fairfax County Public Schools (FCPS), the 10th largest school district in the USA. Nitin has also been the Managing Director of the prestigious Virginia’s Center for Innovative Technology (CIT), which was focused on technology-based economic development and the CEO of a wireless startup, TechContinuum.

Nitin is a keynote speaker, board member, and an author at major business-technology organizations and publications.


Nitin's key areas of expertise are in business leadership, business strategy, business growth, market development, sales development, business development, business collaborations, emerging technologies, innovation, transformation, startups, venture capital, change management, and US federal government.


Nitin has a BS in engineering, MBA in marketing, and MS in accounting.

Nitin Pradhan, CEO