Government Sales Acceleration Course

This Course is Part of the Federal Business Accelerator Bundle

  • Byte Size Content

    Valuable content in "byte-sized" chunks for easy assimilation.

  • Precise Knowledge

    Focused, precise, targeted knowledge for immediate, high impact.

  • Fresh Learning

    Produced at the speed of change to keep learning fresh and interesting.

  • Video-Based

    Video-based presentations. Engaging to keep up with today's mindset.

  • On-Demand

    Just in time, digital, and on-demand for any time, anywhere learning.

  • 365 Days Access

    Reinforcement and retainment focused. Learn to repeat. Repeat to learn.

Three Key Vectors of Differentiation for Sales!

Train as an Individual | Win as a Team

  • Designed By Buyers for Sellers!

    In the critical buyer-seller relationship, the buyer is the most powerful one. Yet, most sales programs don't address the buyer's perspective. We do!

  • Building a Winning Ecosystem!

    Successful selling is a team sport. The winner has a strong supportive ecosystem. We help you to build a winning sales ecosystem for high growth.

  • Digital Pitch Automation!

    Today's winning sales teams are highly automated. Are you? Have you deployed digital sales pitch technology? If not, learn about it in this program.

Sale Acceleration in the Post-COVID World.

The World Has Changed. Have you?

Covid has transformatively changed the business world. What worked in the pre-Covid world is no longer effective today.


Are you continuing with the traditional business development and sales techniques of yesterday or do you want to migrate to the digital business development world of the future?


  • Are you still learning to sell from the seller instead of the buyer?

  • Are your sales pitch pretty much a manual activity yet or have you gone digital?

  • Have you figured out an ecosystem approach to selling or are you doing it alone?

  • Is your sales training integrated across the entire company?

  • How do your sales folks integrate with the rest of the company?  

  • Is everyone in your company focused on growth or is that the job of the salesperson?


These types of questions are fundamental to your growth. You have three choices. Lead, follow, or get out of the way. Remember only the leaders deliver successful sales acceleration. Do you want to? Then stop the traditional outdated sales training and focus on our buyer-driven sales acceleration training. Designed by buyers for the sellers.


Also, selling is only a part of the business growth of a company. To plan a strategic sales approach you need to focus on the entire lifecycle from products, market development, business development, proposal writing, sales acceleration, and ultimately customer support. Therefore, make sure to check out the Federal Business Acceleration Program Bundle at the bottom of this page. This program is the most cost-effective way to grow your business in the government and the military-industrial complex in the US.

Sales Acceleration Course Curriculum

Selling in the Post-Covid World!

  • 2

    The Voice of Sales Statistics

    • S2-1 - Introduction to Sales Stats

    • S2-2 - Why is Selling a Problem?

    • S2-3 - What Part of Selling is Difficult?

    • S2-4 - Case Study

    • S2-5 - B2B and B2G Sales Dilemma

    • S2-6 - More Important Sales Stats!

    • S2-7 - Selling is Difficult

    • Assignment: Sales Statistics!

  • 3

    The Voice of the Sales Formulas

    • S3-1 - Introduction to Sales Formulas

    • S3-2 - Critical Sales Success Formula

    • S3-3 - Automation Success Formula

    • S3-4 - Smart Business Development Formula

    • S3-5 - What is Market Development?

    • S3-6 - Force Multiplier for Sales

    • S3-7 - Value and Trust Relationship

    • S3-8 - Case Study

    • S3-9 - Force Multiplier Program Impact

    • Assignment: Using Your Formulas!

  • 4

    The Voice of the Buyer

    • S4-1 - Introduction to the Buyer

    • S4-2 - Zig Ziglar Quote

    • S4-3 - Types of Products/Services

    • S4-4 - The Last Triangle of Sales

    • S4-5 - Top Down Vs. Bottom Up

    • S4-6 - Case Study

    • S4-7 - Organic Buying Model

    • S4-8 - Market Development Model

    • S4-9 - Buyer Engagement Process

    • S4-10 - Case Study

    • S4-11 - Sales Qualification Questions

    • S4-12 - Why Sales Pitches Fail?

    • Assignment: Buyer Influencing!

  • 5

    The Voice of the Seller

    • S5-1 - The Introduction to the Seller

    • S5-2 - The Legacy Sales Techniques

    • S5-3 - The Modern Sales Techniques

    • S5-4 - Top Questions Buyers Have!

    • S5-5 - Influencing Buyers with Intangibles

    • S5-6 - The Sellers Organizational Impact

    • S5-7 - Involving Customers in Selling

    • S5-8 - When You Fail to Win!

    • S5-9 - Case Study

    • Assignment: Seller Improvements!

  • 6

    The Voice of the Channel Partners

    • S6-1 - Introduction to the Channel Partners

    • S6-2- Who are the Channel Partners?

    • S6-3 - Why have Channel Partners?

    • S6-4 - Establishing a Channel Partner Network

    • S6-5 - Channel Partner Support Programs

    • S6-6 - Market Development Fund Strategy

    • S6-7 - Case Study

    • Assignment: Channel Partner Execution

  • 7

    The Voice of Automation

    • S7-1 - Introduction to Sales Automation

    • S7-2 - Sales Automation Progression

    • S7-3 - Manual Sales Calls

    • S7-4 - Legacy Sales Automation

    • S7-5 - Sales Automation Evolution

    • S7-6 - Sales Automation - The Future

    • S7-7 - Sales Pitch Automation - Use Cases

    • S7-8 - Sales Pitch Automation - Features

    • S7-9 - Dual Sales Strategy

    • S7-10 - Automated Sales Pitch Technology

    • S7-11 - Building the Digital Sales Pitch

    • S7-12 - Summary - Force Multiplier Program

    • Assignment: Sales Automation

  • 8

    The Digital Sales Pitch

    • S-8-1 The Digital Pitch Outline (22 Tips)

    • S-8-2 Using Canva for ScaleUP USA Digital Pitches

    • S-8-3 Using Loom to Create Digital Videos

Course Pricing

This foundational course is part of the Federal Business Accelerator bundled program and while it may be purchased on an individual basis, we encourage you to instead register for the entire bundled program for the best understanding of the subject. More information about how to purchase the Federal Business Accelerator bundled program is listed at the bottom of this page.

Alternatively, Join the Federal Business Accelerator (Bundled Program)

Includes the "Government Sales Acceleration Course" with 10+ Bundled Courses.

Entrepreneurs, startups, small businesses, and government contractors -- join our ever-growing collection of bundled, self-paced, digital courses and workshops to learn how to win and execute government contracts and grants. This program includes the bundled program of 10+ courses. You can join this program immediately by clicking the link below.

Nitin Pradhan

Program Director

Former Federal CIO
Obama-Biden Appointee

Nitin Pradhan has 25+ years of experience in delivering results-focused innovation, transformation, and business expansion for organizations. Nitin is currently the CEO of Launch Dream, the owner of ScaleUP USA, and the Federal Business Accelerator program. Nitin was also the Managing Partner of GOVonomy an "Innovation as a Service" for government and government contractors in the government sector. GOVonomy was acquired in 2021. Nitin is also on the advisory board of FitGov Summit, the nation's premier conference held in Washington DC.


Nitin was a first-term Obama administration appointee and the award-winning, nationally recognized federal, SES Level CIO for the US Department of Transportation (US DOT) where he provided IT leadership, vision, strategy, policy, and oversight for US DOT’s more than $3.5 billion annual IT investment portfolio and for over 3,000 IT employees, 10,000 contractors, and over 200 major transportation systems -- the 6th largest in the federal government.


Earlier, Nitin was the IT Executive at the Fairfax County Public Schools (FCPS), the 10th largest school district in the USA. Nitin has also been the Managing Director of the prestigious Virginia’s Center for Innovative Technology (CIT), which is focused on technology-based economic development, and the CEO of a wireless startup, TechContinuum.

Nitin is a keynote speaker, board member, and author at major business-technology organizations and publications.


Nitin has a BS in engineering, MBA in marketing, and MS in accounting.

Nitin Pradhan Bio